PowerBar Nutrition Newsletter

PowerBar

The new PowerBar ® Performance - successfully tested by 200 athletes during competition!

The new PowerBar C2 MAX Carbohydrate mix contains a special ratio of glucose and fructose sources. During sporting activity, this special mix allows the working muscles to increase carbohydrate absorption by up to 55% when consumed regularly. Scientific studies show this allows for longer lasting energy and could improve performance by up to 8%!

  • optimized carbohydrate absorption due to a special ratio of glucose and fructose sources
  • improved texture: it´s now easier to chew!
  • good digestibility before and during sports activities
  • with extra sodium, the key electrolyte to compensate sweat loss

Our athletes are convinced:

72% say „I would buy it again“
74% say „it‘s easier to chew“
75% say „tastes good“
80,5% say „I am enthusiastic about it!“

(Nestlé product preference test july 2007)

Tested and proven by Haile Gebrselassie:

Tested and proven by Haile Gebrselassie:
2 x Olympic Winner
9 x World Champion
25 World Records
PowerBar user since 1998

2:04:26h
NEW MARATHON
WORLD RECORD ON
30/09/07 USING C2 MAX
* scientifically proved! Jentjens et al. Oxidation of combined ingestion of glucose and fructose during excercise. Jappl Physiol 2004; 96: 1277-1284. Research presented at the annual American Collage of Sports Medicine Meeting, Denver, CO by Asker Jeukendrup
** Jentjens, et. al. „Exogenous carbohydrate oxidation rates are elevated following combined ingestion of glucose and fructose during exercise in heat.“ Journal of Applied Physiol 2005, Nov. 10.